[Blog](/blog) · November 4, 2026

# Luna, Samantha, and moonshot.computer — what each name is

Company, intelligence, pendant. Not a standup recorder — peonies and commitments.

## Three names, three jobs

Callers mix them up. So do we, when we talk too fast. Here is the clean map.

## Moonshot

Moonshot (67 Labs, Inc.) is the company. [moonshot.computer](https://moonshot.computer) is the marketing site. Personal intelligence is the category we use: software that keeps your day and acts when it matters.

## Samantha

Samantha is the intelligence. She lives in your earbuds and the phone app. She hears your day, keeps commitments, and speaks up. You can use her without the pendant.

## Luna (the Moon)

Luna — also called the Moon — is the pendant. It is how she reaches you when your phone is away: glow, buzz, mics for the day. No speaker on Luna. No camera.

## What this is not

Moonshot is not only a work meeting note-taker. Meeting recorders are a slice of life. The product we are building is personal-life memory: the peonies you said you would bring, the text you promised to send, the leave-room confidence when something hard is happening.

If you only need a transcript of standups, there are sharper tools. If you want the half of life that usually evaporates, that is the job.

## Reservation lingo

On calls we say “reserve Luna for a dollar,” “Samantha is included for six months,” and “Kickstarter is where the full pledge lives.” Same product family, different nouns on purpose.

[Watch Samantha’s film](/reserve/film/). Product stills for posts live under `/blog/assets/` and the Luna / reserve image folders.

[Reserve Luna for $1](/#rsv-card) · [Privacy](/privacy) · [All posts](/blog)

[![](/reserve/img/msmark.png)moonshot](/)Luna. Samantha, worn close.

© 2026 Moonshot Computer · San Francisco, California[privacy@moonshot.computer](mailto:privacy@moonshot.computer)